Digital Media Communications (DMC) are the expert practitioners in connected marketing, with over five years hands-on experience specialising in the viral, buzz and word of mouth arena for major brands. Our educational workshops provide you with both the scientific and practical information you need to get to grips with connected marketing.
connected marketing starter workshop
To help you understand word of mouth, viral and buzz marketing, so you can use it to add value to your brand-building activities. This is a half-day, structured seminar that explains word of mouth, viral and buzz marketing approaches and techniques. It also provides hands-on breakout sessions to put your new knowledge into context, based on discussing either a range of new product/service ideas that DMC specifies, or a range of new products/services you have in development. For key sales and marketing stakeholders, and decision makers within the company.
- cost: contact us
- participants: max 20
- duration: half day
connected marketing campaign development workshop
To help stimulate awareness of and demand for a specific brand, product, or service via word of mouth/viral/buzz marketing. This is a full-day, structured brainstorm that explains word of mouth, viral and buzz marketing techniques, then focuses on developing ideas - via participant breakout sessions - for specific solutions to stimulate awareness of and demand for a specific brand, product, or service. For key sales and marketing stakeholders, and decision makers within the company. The end result is a report of recommended campaign activities (including development of the selected ideas, recommended partners to undertake implementation, and costs and timings of implementation).
- cost: contact us
- participants: max 20
- duration: full day
connected marketing learning lunch
To introduce word of mouth, viral and buzz marketing, so senior marketers or other relevant key stakeholders within a company can determine its use in adding value to the brand. This is a one-hour, structured ’snapshot’ introductory session that provides a top-level insight into word of mouth, viral and buzz marketing as used by major brands. For a small group of key senior sales or marketing people, or other relevant senior decision makers within a company who need the knowledge but are too busy to attend longer, more in-depth sessions.
- cost: contact us
- participants: max 5
- duration: one hour
