CM site coordinator Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.

CM site coordinator Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference and awards ceremony run by Portugal’s telecomms and postal giant CTT.

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In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.

The connected marketing industry’s business networking activities are now consolidated under one umbrella. Find out more about the new Connected Marketing Networking Group here.

Italy’s first ever conference dedicated to new, unconventional marketing techniques is the Word of Mouth Summit 2008, which will take place from 2-3 April in Milan.

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Brand Management magazine’s Jan-Feb 2008 edition carries a feature from CM site coordinator Justin Kirby who offers 12 tips for would-be word-of-mouth marketers to bear in mind.

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As the old saying goes, you can’t manage what you can’t measure. However, marketing metrics aren’t exactly as easy as 1-2-3. Why is it so difficult to weigh up the pros and cons of different metrics, and compare the performance of different marketing techniques? Businesses that expect their marketing activities (and marketing staff and partners) to be accountable will be enlightened by CM site coordinator Justin Kirby’s advice in today’s edition of iMedia Connection.

A new research report by CM site coordinator Justin Kirby and the LSE/LRCG’s Dr. Alain Samson was published in Admap today and can be downloaded for free for a limited time. The report reveals how UK companies are using customer advocacy metrics, and ways in which usage can be improved.

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If there’s one resolution brands should make this year, it’s to test the waters by including widgets in their online marketing plans. CM site coordinator Justin Kirby rants about the state of the digital marketing industry and makes the case for being bold, in today’s edition of iMedia Connection.

Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, vbmaNETWORK co-ordinator Justin Kirby discusses how marketers need to change their view of social media, if not their entire approach to marketing!