Digital Media Communications Ltd http://www.connectedmarketing.org Podcast Maker v1.1.7 - http://www.potionfactory.com/podcastmaker A series of exclusive interviews with expert connected marketing academics, consultants and practitioners from around the world, providing valuable insight into the principles and practical uses of viral marketing, brand advocacy, buzz marketing, advergames, word of mouth marketing, live buzz marketing, blog marketing, buzzworthy PR and more. Exclusive interviews with connected marketing professionals A series of exclusive interviews with expert connected marketing academics, consultants and practitioners from around the world, providing valuable insight into the principles and practical uses of viral marketing, brand advocacy, buzz marketing, advergames, word of mouth marketing, live buzz marketing, blog marketing, buzzworthy PR and more. en-gb Digital Media Communications Digital Media Communications connected@dmc.co.uk http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/cover-5_144.jpg http://www.connectedmarketing.org 144 144 Audio Blogs exclusive, interviews, expert, connected marketing, academics, consultants, practitioners, brands, advertisers, global, insight, principles, case studies, viral marketing, brand advocacy, buzz marketing, advergames, word of mouth marketing no Justin Kirby This exclusive new podcast interview is with Douglas Rushkoff, the New-York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture. Douglas' books include 'Cyberia' and 'Media Virus' in 1994, 'Coercion' in 2000, 'Open Source Democracy: How Online Communication is Changing Offline Politics' and 'Get Back In The Box: Innovation From The Inside Out' in 2005, among others. We talk about Douglas' early interest in transitional states - such as actor/audience as part the social construction of theatre and life/death in biology - which has been a central theme of his wide-ranging output in various media. We discuss this theme in the context of some of his work on psychedelics, the early days of the Internet, innovation, communication and coercion, open source democracy, and what has become what we now call viral marketing. The best-selling author, columnist and lecturer on technology, media and popular culture discusses the central themes of his work. This exclusive new podcast interview is with Douglas Rushkoff, the New-York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture. Douglas' books include 'Cyberia' and 'Media Virus' in 1994, 'Coercion' in 2000, 'Open Source Democracy: How Online Communication is Changing Offline Politics' and 'Get Back In The Box: Innovation From The Inside Out' in 2005, among others. We talk about Douglas' early interest in transitional states - such as actor/audience as part the social construction of theatre and life/death in biology - which has been a central theme of his wide-ranging output in various media. We discuss this theme in the context of some of his work on psychedelics, the early days of the Internet, innovation, communication and coercion, open source democracy, and what has become what we now call viral marketing. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/DouglasRushkoffEpisode2.mp3 Fri, 14 Sep 2007 15:26:12 +0100 Podcasting no 00:19:30 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0, Justin Kirby This exclusive new podcast interview is with Douglas Rushkoff, the New-York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture. Douglas' books include 'Cyberia' and 'Media Virus' in 1994, 'Coercion' in 2000, 'Open Source Democracy: How Online Communication is Changing Offline Politics' and 'Get Back In The Box: Innovation From The Inside Out' in 2005, among others. We talk about Douglas' early interest in transitional states - such as actor/audience as part the social construction of theatre and life/death in biology - which has been a central theme of his wide-ranging output in various media. We discuss this theme in the context of some of his work on psychedelics, the early days of the Internet, innovation, communication and coercion, open source democracy, and what has become what we now call viral marketing. The best-selling author, columnist and lecturer on technology, media and popular culture discusses the central themes of his work. This exclusive new podcast interview is with Douglas Rushkoff, the New-York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture. Douglas' books include 'Cyberia' and 'Media Virus' in 1994, 'Coercion' in 2000, 'Open Source Democracy: How Online Communication is Changing Offline Politics' and 'Get Back In The Box: Innovation From The Inside Out' in 2005, among others. We talk about Douglas' early interest in transitional states - such as actor/audience as part the social construction of theatre and life/death in biology - which has been a central theme of his wide-ranging output in various media. We discuss this theme in the context of some of his work on psychedelics, the early days of the Internet, innovation, communication and coercion, open source democracy, and what has become what we now call viral marketing. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/DouglasRushkoffEpisode1.mp3 Fri, 14 Sep 2007 15:26:10 +0100 Podcasting no 00:17:50 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0, Justin Kirby Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. The Chair and Professor of Marketing at BI Norwegian School of Management shares his findings about online word of mouth. Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TorWAndreassenEpisode3.mp3 Fri, 24 Aug 2007 16:50:32 +0100 Podcasting no 00:12:53 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0, Justin Kirby Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. The Chair and Professor of Marketing at BI Norwegian School of Management shares his findings about online word of mouth. Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TorWAndreassenEpisode2.mp3 Fri, 24 Aug 2007 16:50:36 +0100 Podcasting no 00:12:48 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0, Justin Kirby Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. The Chair and Professor of Marketing at BI Norwegian School of Management shares his findings about online word of mouth. Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview . Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter© Score. We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses' Service Innovation and New Product Development. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TorWAndreassenEpisode1.mp3 Fri, 24 Aug 2007 16:50:38 +0100 Podcasting no 00:13:59 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0, Justin Kirby This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. The rise of the conceptual age of marketing communication, and the do's and don'ts of marketing to women. This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AndreaLearnedEpisode3.mp3 Fri, 17 Aug 2007 13:43:41 +0100 Podcasting no 00:10:03 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Justin Kirby This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. The rise of the conceptual age of marketing communication, and the do's and don'ts of marketing to women. This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AndreaLearnedEpisode2.mp3 Fri, 17 Aug 2007 13:43:39 +0100 Podcasting no 00:14:02 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Justin Kirby This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. The rise of the conceptual age of marketing communication, and the do's and don'ts of marketing to women. This exclusive new podcast interview is with women's market expert Andrea Learned, the founder of Learned on Women and co-author of 'Don't Think Pink'. Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a 'conceptual age' which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers' hearts (rather than their rational or analytical minds) being through their passions. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AndreaLearnedEpisode1.mp3 Fri, 17 Aug 2007 13:43:37 +0100 Podcasting no 00:12:06 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. Expert customer loyalty research critique of the Net Promoter Score, plus key insight into loyalty myths and tactics. Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TimKeininghamEpisode3.mp3 Tue, 31 Jul 2007 14:04:36 +0100 Podcasting no 00:12:51 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. Expert customer loyalty research critique of the Net Promoter Score, plus key insight into loyalty myths and tactics. Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TimKeininghamEpisode2.mp3 Tue, 31 Jul 2007 14:04:36 +0100 Podcasting no 00:12:51 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. Expert customer loyalty research critique of the Net Promoter Score, plus key insight into loyalty myths and tactics. Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter© Score in this exclusive new podcast interview. Tim tells us how he became a loyalty expert before going on to discuss how the credibility of the Net Promoter© Score as the 'sole metric' businesses need to project growth is being challenged by researchers and practitioners, and how other customer satisfaction and loyalty metrics come into play. He also discusses key takeaways from the book he co-authored: 'Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work'. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/TimKeininghamEpisode1.mp3 Tue, 31 Jul 2007 14:04:36 +0100 Podcasting no 00:12:51 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. He reveals how experiential marketing goes well beyond events marketing, encompassing the overall customer experience of a brand, and how important the role of narrative is in experiential marketing. He also discusses where experiential marketing is heading. Expert insight into creating positive brand experiences via experiential marketing. Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. He reveals how experiential marketing goes well beyond events marketing, encompassing the overall customer experience of a brand, and how important the role of narrative is in experiential marketing. He also discusses where experiential marketing is heading. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/ErikHauserEpisode2.mp3 Fri, 27 Jul 2007 14:48:30 +0100 Podcasting no 00:16:25 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. He reveals how experiential marketing goes well beyond events marketing, encompassing the overall customer experience of a brand, and how important the role of narrative is in experiential marketing. He also discusses where experiential marketing is heading. Expert insight into creating positive brand experiences via experiential marketing. Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. He reveals how experiential marketing goes well beyond events marketing, encompassing the overall customer experience of a brand, and how important the role of narrative is in experiential marketing. He also discusses where experiential marketing is heading. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/ErikHauserEpisode1.mp3 Fri, 27 Jul 2007 14:48:27 +0100 Podcasting no 00:15:27 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score's strengths and weakness, and looks at how research into advocacy and co-creation could be aligned. Insight into word-of-mouth research about advocacy and co-creation, plus the Net Promoter Score's strengths and weakness. Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score's strengths and weakness, and looks at how research into advocacy and co-creation could be aligned. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AlainSamsonEpisode2.mp3 Mon, 16 Jul 2007 17:15:24 +0100 Podcasting no 00:10:29 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score's strengths and weakness, and looks at how research into advocacy and co-creation could be aligned. Insight into word-of-mouth research about advocacy and co-creation, plus the Net Promoter Score's strengths and weakness. Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score's strengths and weakness, and looks at how research into advocacy and co-creation could be aligned. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AlainSamsonEpisode1.mp3 Mon, 16 Jul 2007 17:15:11 +0100 Podcasting no 00:09:24 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. A founding figure in Alternate Reality Gaming discusses its history and use in marketing communications. This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JosephMethanyEpisode3.mp3 Fri, 13 Jul 2007 15:38:27 +0100 Podcasting no 00:07:53 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. A founding figure in Alternate Reality Gaming discusses its history and use in marketing communications. This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JosephMethanyEpisode2.mp3 Fri, 13 Jul 2007 14:40:01 +0100 Podcasting no 00:12:53 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. A founding figure in Alternate Reality Gaming discusses its history and use in marketing communications. This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny. We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JosephMethanyEpisode1.mp3 Fri, 13 Jul 2007 14:39:48 +0100 Podcasting no 00:14:51 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd We interview communications expert Lois Kelly who is the CEO of Foghound and author of 'Beyond Buzz:The Next Generation of Word of Mouth Marketing'. Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. She explains how brands can embrace the art of "conversational" marketing and get out of the rut of the old marketing and communications model. The business and marketing communications expert discusses the art of conversational marketing. We interview communications expert Lois Kelly who is the CEO of Foghound and author of 'Beyond Buzz:The Next Generation of Word of Mouth Marketing'. Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. She explains how brands can embrace the art of "conversational" marketing and get out of the rut of the old marketing and communications model. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/LoisKellyEpisode2.mp3 Wed, 27 Jun 2007 10:24:58 +0100 Podcasting no 00:16:28 Lois Kelly, Foghound, Beyond Buzz: The Next Generation of Word of Mouth Marketing, DMC, Justin Kirby, Connected Marketing, Conversational Marketing, Storytelling, Business and Marketing Communications, Talk Culture Digital Media Communications Ltd We interview communications expert Lois Kelly who is the CEO of Foghound and author of 'Beyond Buzz:The Next Generation of Word of Mouth Marketing'. Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. She explains how brands can embrace the art of "conversational" marketing and get out of the rut of the old marketing and communications model. The business and marketing communications expert discusses the art of conversational marketing. We interview communications expert Lois Kelly who is the CEO of Foghound and author of 'Beyond Buzz:The Next Generation of Word of Mouth Marketing'. Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. She explains how brands can embrace the art of "conversational" marketing and get out of the rut of the old marketing and communications model. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/LoisKellyEpisode1.mp3 Wed, 27 Jun 2007 10:24:56 +0100 Podcasting no 00:13:43 Lois Kelly, Foghound, Beyond Buzz: The Next Generation of Word of Mouth Marketing, DMC, Justin Kirby, Connected Marketing, Conversational Marketing, Storytelling, Business and Marketing Communications, Talk Culture Digital Media Communications Ltd Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. An exclusive interview about the adoption of mass customisation and open innovation business strategies in Europe and the US. Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/FrankPillerEpisode3.mp3 Tue, 24 Apr 2007 16:33:00 +0100 Podcasting no 00:14:29 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. An exclusive interview about the adoption of mass customisation and open innovation business strategies in Europe and the US. Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/FrankPillerEpisode2.mp3 Tue, 24 Apr 2007 16:32:59 +0100 Podcasting no 00:12:56 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. An exclusive interview about the adoption of mass customisation and open innovation business strategies in Europe and the US. Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies' manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more. As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT's Smart Customization Group in the US, Frank's research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing. We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/FrankPillerEpisode1.mp3 Tue, 24 Apr 2007 16:32:58 +0100 Podcasting no 00:12:22 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, tells us why Europe is lagging behind the US in trend innovations, and discusses Trendwatching.com’s plans for the future. The Trendwatching.com founder discusses the ins and outs of consumer trendspotting. We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, tells us why Europe is lagging behind the US in trend innovations, and discusses Trendwatching.com’s plans for the future. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/ReinierEversEpisode2.mp3 Tue, 24 Apr 2007 16:33:29 +0100 Podcasting no 00:15:30 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, tells us why Europe is lagging behind the US in trend innovations, and discusses Trendwatching.com’s plans for the future. The Trendwatching.com founder discusses the ins and outs of consumer trendspotting. We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, tells us why Europe is lagging behind the US in trend innovations, and discusses Trendwatching.com’s plans for the future. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/ReinierEversEpisode1.mp3 Tue, 24 Apr 2007 16:33:27 +0100 Podcasting no 00:14:49 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. Exclusive interview with John Cass discussing the uses, strategies and tools of corporate blogging. John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JohnCassEpisode3.mp3 Mon, 16 Apr 2007 13:23:11 +0100 Podcasting no 00:13:23 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. Exclusive interview with John Cass discussing the uses, strategies and tools of corporate blogging. John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JohnCassEpisode2.mp3 Mon, 16 Apr 2007 13:23:09 +0100 Podcasting no 00:13:28 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. Exclusive interview with John Cass discussing the uses, strategies and tools of corporate blogging. John Cass wrote "Strategies and Tools for Corporate Blogging". He is a research fellow and advisory board member for the Society of New Communications Research. This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/JohnCassEpisode1.mp3 Mon, 16 Apr 2007 13:23:08 +0100 Podcasting no 00:12:06 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote "The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling", "A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust" and "Territorial Games: Understanding and Ending Turf Wars at Work". We talk about her new book "Whoever Tells the Best Story Wins", and the importance of starting with your own story as part of developing corporate narrative. Insightful discussion about corporate storytelling with Annette Simmons, author of "Whoever Tells the Best Story Wins". This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote "The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling", "A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust" and "Territorial Games: Understanding and Ending Turf Wars at Work". We talk about her new book "Whoever Tells the Best Story Wins", and the importance of starting with your own story as part of developing corporate narrative. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AnnetteSimmonsEpisode1.mp3 Mon, 16 Apr 2007 13:22:39 +0100 Podcasting no 00:15:07 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote "The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling", "A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust" and "Territorial Games: Understanding and Ending Turf Wars at Work". We talk about her new book "Whoever Tells the Best Story Wins", and the importance of starting with your own story as part of developing corporate narrative. Insightful discussion about corporate storytelling with Annette Simmons, author of "Whoever Tells the Best Story Wins". This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote "The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling", "A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust" and "Territorial Games: Understanding and Ending Turf Wars at Work". We talk about her new book "Whoever Tells the Best Story Wins", and the importance of starting with your own story as part of developing corporate narrative. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/AnnetteSimmonsEpisode2.mp3 Mon, 16 Apr 2007 13:22:42 +0100 Podcasting no 00:11:50 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. Insight into business blogging by Suw Charman, social media consultant and writer, and Kevin Anderson, Blogs Editor for The Guardian. Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/sueandkevinepisode1.mp3 Fri, 30 Mar 2007 14:27:04 +0100 Podcasting no 00:14:29 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. Insight into business blogging by Suw Charman, social media consultant and writer, and Kevin Anderson, Blogs Editor for The Guardian. Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/sueandkevinepisode2.mp3 Fri, 30 Mar 2007 14:27:05 +0100 Podcasting no 00:14:34 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. Insight into business blogging by Suw Charman, social media consultant and writer, and Kevin Anderson, Blogs Editor for The Guardian. Suw Charman is a social software consultant, writer and one of the UK's best-known bloggers. Kevin Anderson is Blogs Editor for The Guardian newspaper in the UK. They discuss the important role blogging can play in creating a two-way dialogue between organisations and their audience, as well as the cultural changes required to incorporate blogging successfully into your business. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/sueandkevinepisode3.mp3 Fri, 30 Mar 2007 14:27:06 +0100 Podcasting no 00:15:40 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, Alan Moore, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Alan Moore, founder of UK-based Engagement Marketing Specialists SMLXL and co-author Communities Dominate Brands, helps businesses and customers to engage with one another more effectively. Alan argues that community based engagement initiatives will become the primary means by which organisations connect with their audiences. Introduction to community-based communications by Engagement Marketing specialist Alan Moore. Alan Moore, founder of UK-based Engagement Marketing Specialists SMLXL and co-author Communities Dominate Brands, helps businesses and customers to engage with one another more effectively. Alan argues that community based engagement initiatives will become the primary means by which organisations connect with their audiences. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Alan_MooreEpisode1.mp3 Thu, 22 Mar 2007 12:06:47 +0000 Podcasting no 00:16:38 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Alan Moore, founder of UK-based Engagement Marketing Specialists SMLXL and co-author Communities Dominate Brands, helps businesses and customers to engage with one another more effectively. Alan argues that community based engagement initiatives will become the primary means by which organisations connect with their audiences. Introduction to community-based communications by Engagement Marketing specialist Alan Moore. Alan Moore, founder of UK-based Engagement Marketing Specialists SMLXL and co-author Communities Dominate Brands, helps businesses and customers to engage with one another more effectively. Alan argues that community based engagement initiatives will become the primary means by which organisations connect with their audiences. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Alan_MooreEpisode2.mp3 Thu, 22 Mar 2007 12:06:59 +0000 Podcasting no 00:20:00 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Greg Galle, co-founder of C2 in San Francisco, is an expert in helping brands define and communicate their stories. He discusses, among other things, how corporate storytelling is becoming more important as word of mouth increasingly shapes our decisions and beliefs. Introduction to the power of corporate storytelling by branding expert Greg Galle. Greg Galle, co-founder of C2 in San Francisco, is an expert in helping brands define and communicate their stories. He discusses, among other things, how corporate storytelling is becoming more important as word of mouth increasingly shapes our decisions and beliefs. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/GregGalleEpisode1.mp3 Thu, 15 Mar 2007 11:06:12 +0000 Podcasting no 00:15:15 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd Greg Galle, co-founder of C2 in San Francisco, is an expert in helping brands define and communicate their stories. He discusses, among other things, how corporate storytelling is becoming more important as word of mouth increasingly shapes our decisions and beliefs. Introduction to the power of corporate storytelling by branding expert Greg Galle. Greg Galle, co-founder of C2 in San Francisco, is an expert in helping brands define and communicate their stories. He discusses, among other things, how corporate storytelling is becoming more important as word of mouth increasingly shapes our decisions and beliefs. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/GregGalleEpisode2.mp3 Thu, 15 Mar 2007 11:06:09 +0000 Podcasting no 00:23:03 Connected Marketing, word of mouth, storytelling, branding, Greg Galle, C2, Justin Kirby, DMC, Digital Media Communications, change management, corporate communications, web 2.0 Digital Media Communications Ltd As Co-creative Director of Buzz@Euro RSCG in New York, Schuyler Brown is an expert in buzz marketing innovations and emerging trends. She reveals how consumers now focus on their ‘pop life’; how trendspotting can help brands create buzz; how buzz marketing and advertising work together; and more. Revelations about innovations and emerging trends from buzz marketing expert Schuyler Brown. As Co-creative Director of Buzz@Euro RSCG in New York, Schuyler Brown is an expert in buzz marketing innovations and emerging trends. She reveals how consumers now focus on their ‘pop life’; how trendspotting can help brands create buzz; how buzz marketing and advertising work together; and more. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Schuyler_Brown.mp3 Tue, 31 Jan 2006 10:53:04 +0000 Audio, Blogs, Business no 00:15:04 connected marketing, global, insight, principles, viral, buzz marketing, word of mouth, Digital Media Communications, Justin Kirby, Schuyler Brown, pop life, trendspotting, backlash, customer acquisition, customer retention, consumer panels, innovations Digital Media Communications Ltd ): Dr. Paul Marsden is an expert in opinion leader marketing research and product seeding trials. He discusses the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. Scientific advice about opinion leader marketing research and product seeding trials from expert Dr. Paul Marsden who has a PhD in social contagion. ): Dr. Paul Marsden is an expert in opinion leader marketing research and product seeding trials. He discusses the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Paul_Marsden.mp3 Tue, 31 Jan 2006 10:52:44 +0000 Audio, Blogs, Business no 00:13:53 connected marketing, global, insight, principles, viral, buzz, word of mouth, Digital Media Communications, Justin Kirby, Paul Marsden, product seeding trials, influencer marketing, opinion leader, marketing research, consumer advocacy. Digital Media Communications Ltd Martin Oetting researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin). He provides an overview of connected marketing tactics, techniques and issues, including consumer empowerment, ethics, measuring ROI and future trends - in Germany and globally. Insight into how to manage connected marketing from German researcher, author and marketing consultant Martin Oetting. Martin Oetting researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin). He provides an overview of connected marketing tactics, techniques and issues, including consumer empowerment, ethics, measuring ROI and future trends - in Germany and globally. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Martin_Oetting.mp3 Tue, 31 Jan 2006 10:52:25 +0000 Audio, Blogs, Business no 00:17:46 connected marketing, global, insight, principles, viral, buzz, word of mouth, Digital Media Communications, Justin Kirby, Martin Oetting, ethics, measurement, definitions, future trends, tactics, techniques, issues, Germany, consumer empowerment research. Digital Media Communications Ltd Graham Goodkind is the founder and Chairman of FrankPR in London. He discusses the principles and practice of buzzworthy PR - how good PR campaigns not only generate media coverage, but also stimulate word of mouth by getting people talking. Topics include measurement, B2B PR and future trends. Practical advice about how to generate media coverage and stimulate word of mouth from buzzworthy PR expert Graham Goodkind. Graham Goodkind is the founder and Chairman of FrankPR in London. He discusses the principles and practice of buzzworthy PR - how good PR campaigns not only generate media coverage, but also stimulate word of mouth by getting people talking. Topics include measurement, B2B PR and future trends. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Graham_Goodkind.mp3 Tue, 31 Jan 2006 10:51:58 +0000 Audio, Blogs, Business no 00:18:24 connected marketing, global, insight, principles, viral, word of mouth, Digital Media Communications, Justin Kirby, Graham Goodkind, buzzworthy PR, media coverage, measurement, B2B, future trends, Talkability, user-generated media, public relations Digital Media Communications Ltd Idil Cakim specialises in interactive marketing and custom research at Burson-Marsteller, New York. Quoting study data and examples, she discusses the enormous influence of online opinion leaders, why they are so important for marketers to target and how companies can best identify and reach them. Insight into online opinion leaders from interactive marketing and custom research specialist Idil Cakim. Idil Cakim specialises in interactive marketing and custom research at Burson-Marsteller, New York. Quoting study data and examples, she discusses the enormous influence of online opinion leaders, why they are so important for marketers to target and how companies can best identify and reach them. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/Idil_Cakim.mp3 Tue, 31 Jan 2006 10:50:53 +0000 Audio, Blogs, Business no 00:17:36 connected marketing, global, insight, principles, viral, buzz, word of mouth, Digital Media Communications, Justin Kirby, Idil Cakim, online opinion leaders, SAP, knowledge development, identify, reach, interactive marketing, custom research, data Digital Media Communications Ltd Emanuel reveals how businesses should deal with the rise of user-generated media such as blogs; why marketers should never confuse influencers with happy customers; why there is growing interest from advertisers in word of mouth marketing; and more. Emanuel reveals how businesses should deal with the rise of user-generated media such as blogs... Emanuel reveals how businesses should deal with the rise of user-generated media such as blogs; why marketers should never confuse influencers with happy customers; why there is growing interest from advertisers in word of mouth marketing; and more. http://www.connectedmarketing.org/blog/wp-content/uploads/podcast/01-emanuelrosen.mp3 Mon, 12 Dec 2005 15:00:54 +0000 Audio, Blogs, Business no 00:16:46 viral marketing, buzz marketing, word of mouth marketing, blogs, blog marketing, Digital Media Communications, Justin Kirby, Emanuel Rosen, Anatomy of Buzz, influencers, customer evangelists, fad