We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, (more…)

John Cass wrote “Strategies and Tools for Corporate Blogging”. He is a research fellow and advisory board member for the Society of New Communications Research.

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This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote “The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling”, “A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust” and “Territorial Games: Understanding and Ending Turf Wars at Work”.

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Our third exclusive interview in Series 2 features Suw Charman, a social software consultant, writer and one of the UK’s best-known bloggers, and Kevin Anderson, Blogs Editor for The Guardian newspaper in the UK.

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The second in a new series of exclusive interviews introduces community-orientated communications by UK-based Engagement Marketing specialist Alan Moore, founder of SMLXL and co-author Communities Dominate Brands.

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This new series of exclusive interviews is kicked off by an introduction to the power of corporate storytelling by San Francisco-based branding expert Greg Galle.

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Exclusive interview with the opinion leader marketing research and product seeding trials expert who has a PhD in social contagion.

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Exclusive interview with author and marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).

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Exclusive interview with the Co-creative Director of Buzz@Euro RSCG in New York.

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Exclusive interview with the founder and chairman of Frank PR, one of the UK’s fastest-growing public relations consultancies.

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