Mark Rogers, CEO of buzz monitoring specialists Market Sentinel, features in this exclusive new podcast interview.

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This exclusive new podcast interview is with Douglas Rushkoff, the New-York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture.

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Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview .
Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter® Score.

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This exclusive new podcast interview is with women’s market expert Andrea Learned, the founder of Learned on Women and co-author of ‘Don’t Think Pink’.

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Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter® Score in this exclusive new podcast interview.

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Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. (more…)

Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score’s strengths and weakness, and looks at how research into advocacy and co-creation could be aligned.

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This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny.

We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust.

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We interview communications expert Lois Kelly who is the CEO of Foghound and author of ‘Beyond Buzz:The Next Generation of Word of Mouth Marketing’.

Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. (more…)

Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies’ manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more.

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