news

PREDICTION 1 RESEARCH RESULTS: PROMOTION VS INNOVATION

Friday, May 18th, 2007

We’ve compiled the first round of results from our ongoing online research into the development and future of connected marketing (CM).

(more…)

CULTURE BUZZ INTERVIEWS JUSTIN KIRBY

Thursday, May 10th, 2007

Culture buzz

Emmanuel Vivier, co-founder of viral & buzz agency Culture-Buzz.com, interviews Connected Marketing (CM) specialist Justin Kirby about the definition of CM, how CM practices compare between countries and how it will evolve further.

Click here to view the podcast.

MASS CUSTOMISATION & OPEN INNOVATION PODCAST

Friday, April 27th, 2007

This exclusive interview is with Professor Frank T. Piller, an academic and consultant specialising in mass customisation and open innovation in Europe and the US.

Find out more and download the podcast here.

INTERNET WORLD: BRANDS REIGNITED, LONDON

Thursday, April 26th, 2007

INTERNET WORLD

Justin Kirby and Paul Marsden will be on the Brands Reignited panel “Viral and Word-of-Mouth Marketing” at 4.15pm on Wednesday May 2nd during the Internet World show at Earl’s Court in London. More details here.

TRENDWATCHING.COM PODCAST

Wednesday, April 25th, 2007

Check out our latest exclusive interview, a discussion about trendspotting with Reinier Evers, founder of independent consumer trend firm Trendwatching.com.

Download the podcast here.

CORPORATE BLOGGING RESEARCH PODCAST

Wednesday, April 18th, 2007

Our second exclusive corporate blogging interview discusses research findings including uses, strategies and tools with John Cass, research fellow and advisory board member for the Society of New Communications Research.

Download the podcast here.

CORPORATE STORYTELLING PODCAST

Wednesday, April 18th, 2007

Listen to our insightful discussion about the importance of developing corporate narrative with Annette Simmons, author of “Whoever Tells the Best Story Wins”.

Download the podcast here.

CORPORATE BLOGGING PODCAST

Wednesday, April 18th, 2007

The Guardian newspaper Blogs Editor Kevin Anderson and well-known UK blogger and social media consultant Suw Charman discuss key aspects of corporate blogging in a new podcast available now.

Download the podcast here.

ENGAGEMENT MARKETING PODCAST

Wednesday, April 18th, 2007

Justin Kirby talks to Alan Moore about the impact community-based engagement initiatives have not just on marketing communications but throughout the entire organisation.

Download the podcast here.

NEW SERIES OF PODCAST INTERVIEWS

Thursday, March 29th, 2007

It’s been over a year since our connected marketing book was published. We’ve been reviewing how connected marketing has changed since then, and part of our research involves interviewing a range of experts in the connected marketing arena.

To kick off this new series of podcasts, DMC’s founder Justin Kirby talks to Greg Galle, co-founder of C2, about the power of corporate storytelling.

Download the podcast here.


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