Our exclusive new podcast interview with experiential marketing expert Erik Hauser of Swivel Media is now available.

Find out more and download the podcast here.

We present an exclusive interview with independent research consultant and social/consumer psychologist Alain Samson who gives you the inside track about advocacy, co-creation and the Net Promoter Score.

Find out more and download the free podcast here.

Our latest exclusive interview is with Alternate Reality Gaming expert Joseph Matheny who is also the CTO of Mediatrust.

Find out more and download the podcast here.

Our ongoing online research reveals what players in the CM industry think about Prediction 5: Managing and avoiding negative word of mouth (WOM), online and offline, will be an increasingly important area in connected marketing.

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Here is the feedback from CM industry pundits to Prediction 4 in our ongoing online research, which stated: Buzz, viral and word of mouth marketing will be merged into the wider marketing mix, with online viral marketing adopted and integrated within advertising, word of mouth within promotions and buzz within PR.

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The international Viral + Buzz Marketing Association (VBMA) has launched a new private business network.

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Listen to our latest exclusive interview, an expert insight into conversational marketing from Lois Kelly, author and CEO of communications consultancy Foghound.

Find out more and download the podcast here.

In our ongoing online research, we asked CM industry luminaries to submit their views about CM Prediction 3 which stated: Word-of-mouth tracking will become a key metric in brand tracking market research. Here are the main points they have made to date.
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Read the topline results from feedback about our second prediction from our ongoing online research into the development and future of connected marketing (CM).
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We’ve compiled the first round of results from our ongoing online research into the development and future of connected marketing (CM).

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