Connected Marketing resource coordinator Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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We’ve been working with the vbmaNETWORK to help promote a host of connected marketing-related events.
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We discuss the ins and outs of managing and measuring brand advocacy and detraction online with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.

Find out more and view the vodcast here.

Best-selling author, columnist and lecturer Douglas Rushkoff, discusses the drivers that fuel his work on technology, media and popular culture.

Find out more and download the podcast here.

Professor of Marketing Tor W Andreassen, PhD, explains the findings of his recent online word of mouth research in relation to service innovation and new product development.

Find out more and download the podcast here.

Our research shows that marketers seem to be struggling with the adoption of word-of-mouth (WOM) business strategies. We examine the importance of WOM to business growth and explain what marketers should be doing in today’s edition of iMedia Connection.

Women’s market expert Andrea Learned explains the rise of the conceptual age of marketing communication, and provides vital pointers about marketing to women.

Find out more and download the podcast here.

Loyalty expert and author Tim Keiningham of IPSOS puts the Net Promoter Score in the dock in this exclusive new podcast interview.

Find out more and download the podcast here.

Our exclusive new podcast interview with experiential marketing expert Erik Hauser of Swivel Media is now available.

Find out more and download the podcast here.

We present an exclusive interview with independent research consultant and social/consumer psychologist Alain Samson who gives you the inside track about advocacy, co-creation and the Net Promoter Score.

Find out more and download the free podcast here.