On the home page of Mad.co.uk, the CM site coordinator Justin Kirby reports on how traditional trade associations are failing to satisfy their key stakeholders - and how social media models and tools can help.

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ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about the connected marketing industry.

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introduction to the vbmaNETWORK

The vbmaNETWORK sponsored Stratégies Magazine’s Buzz the Brand conference in Paris yesterday, which was attended by CM site coordinator Justin Kirby.

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Connected Marketing resource coordinator Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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We’ve been working with the vbmaNETWORK to help promote a host of connected marketing-related events.
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We discuss the ins and outs of managing and measuring brand advocacy and detraction online with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.

Find out more and view the vodcast here.

Best-selling author, columnist and lecturer Douglas Rushkoff, discusses the drivers that fuel his work on technology, media and popular culture.

Find out more and download the podcast here.

Professor of Marketing Tor W Andreassen, PhD, explains the findings of his recent online word of mouth research in relation to service innovation and new product development.

Find out more and download the podcast here.

Our research shows that marketers seem to be struggling with the adoption of word-of-mouth (WOM) business strategies. We examine the importance of WOM to business growth and explain what marketers should be doing in today’s edition of iMedia Connection.

Women’s market expert Andrea Learned explains the rise of the conceptual age of marketing communication, and provides vital pointers about marketing to women.

Find out more and download the podcast here.