news

JUSTIN KIRBY KEYNOTE AT MW WOM CONFERENCE

Wednesday, October 17th, 2007

Connected Marketing resource coordinator Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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CM EVENTS AUTUMN 2007

Monday, September 24th, 2007

We’ve been working with the vbmaNETWORK to help promote a host of connected marketing-related events.
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FREE BUZZ MONITORING VODCAST

Friday, September 14th, 2007

We discuss the ins and outs of managing and measuring brand advocacy and detraction online with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.

Find out more and view the vodcast here.

FREE DOUGLAS RUSHKOFF PODCAST

Friday, September 14th, 2007

Best-selling author, columnist and lecturer Douglas Rushkoff, discusses the drivers that fuel his work on technology, media and popular culture.

Find out more and download the podcast here.

FREE ONLINE WOM APPLIED RESEARCH PODCAST

Friday, August 24th, 2007

Professor of Marketing Tor W Andreassen, PhD, explains the findings of his recent online word of mouth research in relation to service innovation and new product development.

Find out more and download the podcast here.

IMEDIA PUBLISHES OUR WOM FINDINGS

Tuesday, August 21st, 2007

iMedia
Our research shows that marketers seem to be struggling with the adoption of word-of-mouth (WOM) business strategies. We examine the importance of WOM to business growth and explain what marketers should be doing in today’s edition of iMedia Connection.

FREE MARKETING TO WOMEN PODCAST

Friday, August 17th, 2007

Women’s market expert Andrea Learned explains the rise of the conceptual age of marketing communication, and provides vital pointers about marketing to women.

Find out more and download the podcast here.

FREE CUSTOMER LOYALTY RESEARCH PODCAST

Wednesday, August 1st, 2007

Loyalty expert and author Tim Keiningham of IPSOS puts the Net Promoter Score in the dock in this exclusive new podcast interview.

Find out more and download the podcast here.

FREE EXPERIENTIAL MARKETING PODCAST

Friday, July 27th, 2007

Our exclusive new podcast interview with experiential marketing expert Erik Hauser of Swivel Media is now available.

Find out more and download the podcast here.

FREE WORD-OF-MOUTH RESEARCH PODCAST

Monday, July 16th, 2007

We present an exclusive interview with independent research consultant and social/consumer psychologist Alain Samson who gives you the inside track about advocacy, co-creation and the Net Promoter Score.

Find out more and download the free podcast here.


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