The connected marketing industry’s business networking activities are now consolidated under one umbrella. Find out more about the new Connected Marketing Networking Group here.

Italy’s first ever conference dedicated to new, unconventional marketing techniques is the Word of Mouth Summit 2008, which will take place from 2-3 April in Milan.

(more…)

Brand Management magazine’s Jan-Feb 2008 edition carries a feature from CM site coordinator Justin Kirby who offers 12 tips for would-be word-of-mouth marketers to bear in mind.

(more…)

As the old saying goes, you can’t manage what you can’t measure. However, marketing metrics aren’t exactly as easy as 1-2-3. Why is it so difficult to weigh up the pros and cons of different metrics, and compare the performance of different marketing techniques? Businesses that expect their marketing activities (and marketing staff and partners) to be accountable will be enlightened by CM site coordinator Justin Kirby’s advice in today’s edition of iMedia Connection.

A new research report by CM site coordinator Justin Kirby and the LSE/LRCG’s Dr. Alain Samson was published in Admap today and can be downloaded for free for a limited time. The report reveals how UK companies are using customer advocacy metrics, and ways in which usage can be improved.

(more…)

If there’s one resolution brands should make this year, it’s to test the waters by including widgets in their online marketing plans. CM site coordinator Justin Kirby rants about the state of the digital marketing industry and makes the case for being bold, in today’s edition of iMedia Connection.

Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, vbmaNETWORK co-ordinator Justin Kirby discusses how marketers need to change their view of social media, if not their entire approach to marketing!

On the home page of Mad.co.uk, the CM site coordinator Justin Kirby reports on how traditional trade associations are failing to satisfy their key stakeholders - and how social media models and tools can help.

(more…)

ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about the connected marketing industry.

(more…)

introduction to the vbmaNETWORK

The vbmaNETWORK sponsored Stratégies Magazine’s Buzz the Brand conference in Paris yesterday, which was attended by CM site coordinator Justin Kirby.

(more…)