http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/ The Viral, Buzz and Word-of-Mouth Revolution Wed, 08 Feb 2012 03:22:10 +0000 http://wordpress.org/?v=2.6.1 http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-657 bidou Wed, 02 Feb 2011 23:11:20 +0000 http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-657 Youre so right. Im there with you. Your blog is certainly worth a read if anybody comes throughout it. Im lucky I did because now Ive obtained a whole new view of this. I didnt realise that this issue was so important and so universal. You definitely put it in perspective for me. Youre so right. Im there with you. Your blog is certainly worth a read if anybody comes throughout it. Im lucky I did because now Ive obtained a whole new view of this. I didnt realise that this issue was so important and so universal. You definitely put it in perspective for me.

]]> http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-371 Sonya Sun, 08 Jun 2008 01:54:28 +0000 http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-371 I would love to see the kind of research this post addresses applied to "brandcidents" like the ones here: http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html?cid=117942216#comment-117942216 I think both consumers and advertisers will benefit from learning about the bottom-line, dollars and cents effects of both positive and negative online buzz. Empowerment of individuals who want to influence the direction of certain brands and corporate acknowledgment of this empowerment and subsequent actions to keep vocal customers pleased will be greatly furthered by data, speculative as it may still be, regarding the consequences of brand-centric online conversations. I would love to see the kind of research this post addresses applied to “brandcidents” like the ones here: http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html?cid=117942216#comment-117942216
I think both consumers and advertisers will benefit from learning about the bottom-line, dollars and cents effects of both positive and negative online buzz. Empowerment of individuals who want to influence the direction of certain brands and corporate acknowledgment of this empowerment and subsequent actions to keep vocal customers pleased will be greatly furthered by data, speculative as it may still be, regarding the consequences of brand-centric online conversations.

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