http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/ The Viral, Buzz and Word-of-Mouth Revolution Sun, 14 Mar 2010 01:19:04 +0000 http://wordpress.org/?v=2.6.1 http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-371 Sonya Sun, 08 Jun 2008 01:54:28 +0000 http://www.connectedmarketing.org/2008/05/20/making-beta-social-media-metrics-better/#comment-371 I would love to see the kind of research this post addresses applied to "brandcidents" like the ones here: http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html?cid=117942216#comment-117942216 I think both consumers and advertisers will benefit from learning about the bottom-line, dollars and cents effects of both positive and negative online buzz. Empowerment of individuals who want to influence the direction of certain brands and corporate acknowledgment of this empowerment and subsequent actions to keep vocal customers pleased will be greatly furthered by data, speculative as it may still be, regarding the consequences of brand-centric online conversations. I would love to see the kind of research this post addresses applied to “brandcidents” like the ones here: http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html?cid=117942216#comment-117942216
I think both consumers and advertisers will benefit from learning about the bottom-line, dollars and cents effects of both positive and negative online buzz. Empowerment of individuals who want to influence the direction of certain brands and corporate acknowledgment of this empowerment and subsequent actions to keep vocal customers pleased will be greatly furthered by data, speculative as it may still be, regarding the consequences of brand-centric online conversations.

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