MAKING BETA SOCIAL MEDIA METRICS BETTER
In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.
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June 7th, 2008 at 9:54 pm
I would love to see the kind of research this post addresses applied to “brandcidents” like the ones here: http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html?cid=117942216#comment-117942216
I think both consumers and advertisers will benefit from learning about the bottom-line, dollars and cents effects of both positive and negative online buzz. Empowerment of individuals who want to influence the direction of certain brands and corporate acknowledgment of this empowerment and subsequent actions to keep vocal customers pleased will be greatly furthered by data, speculative as it may still be, regarding the consequences of brand-centric online conversations.