FIRST ITALIAN WOM SUMMIT TO LAUNCH

Italy’s first ever conference dedicated to new, unconventional marketing techniques is the Word of Mouth Summit 2008, which will take place from 2-3 April in Milan.
The Summit will discuss the latest trends in marketing and communication that are transforming the classic word-of-mouth (WOM) approach into one of the most promising and efficient tools in the unconventional marketing field.
Organiser Reed Business Information says: “International experts - such as [CM site coordinator] Justin Kirby - will introduce the participants to their experience and vision.”
Topics covered will include: how to integrate traditional marketing tools with unconventional ones; what we mean when we talk about WOM; how much it can cost and what the expected results can be; evangelists’ role; blogs and brand communities; and many more.
Justin will talk about metrics, advocacy and business growth in the changing media landscape.
Read more about the Summit here.
November 12th, 2008 at 8:14 pm
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