Italy’s first ever conference dedicated to new, unconventional marketing techniques is the Word of Mouth Summit 2008, which will take place from 2-3 April in Milan.

The Summit will discuss the latest trends in marketing and communication that are transforming the classic word-of-mouth (WOM) approach into one of the most promising and efficient tools in the unconventional marketing field.

Organiser Reed Business Information says: “International experts - such as [CM site coordinator] Justin Kirby - will introduce the participants to their experience and vision.”

Topics covered will include: how to integrate traditional marketing tools with unconventional ones; what we mean when we talk about WOM; how much it can cost and what the expected results can be; evangelists’ role; blogs and brand communities; and many more.

Justin will talk about metrics, advocacy and business growth in the changing media landscape.

Read more about the Summit here.

This entry was posted on Friday, March 7th, 2008 at 10:59 am and is filed under events, news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.