CRACKING THE SOCIAL MEDIA NUT TAKES NOUS
Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, vbmaNETWORK co-ordinator Justin Kirby discusses how marketers need to change their view of social media, if not their entire approach to marketing!
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