We’ve launched today a newly designed CM newsletter which we’ll email out occasionally to keep our subscribers up to date with news, views, resources and events in the fast-growing connected marketing field.
A subset of the information from today’s first edition is below. If you’re not already a subscriber you can sign up for free by entering your details on the right side of this page.

More connections
Private business group the vbmaNETWORK now boasts over 360 participants from around the world. Its core aim is to help connect anyone involved in bottom-up marketing approaches. If you’d like to join the vbmaNETWORK for free, please request an invitation and mention Connected Marketing in your message here.

Research insight
Read our latest analysis of what CM industry luminaries worldwide think about the future of connected marketing here. A related article we wrote about the importance of WOM to business growth has been published by iMedia Connection here.

The results of a new customer advocacy investigation we’re conducting with Dr. Alain Samson of the London School of Economics will be published by November. They will reveal the key themes and issues in customer advocacy approaches and metrics from major brands.

Exclusive podcast interviews
We’ve added to our latest series of revealing interviews with specialist CM academics, authors and practitioners, which is part of an ongoing initiative investigating some of the key takeaways from the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’.

Recent interviewees include:
• Douglas Rushkoff, the New York-based best-selling author, columnist, award-winning documentarian and lecturer on technology, media and popular culture.
• Andrea Learned, an expert in marketing to women and co-author of ‘Don’t Think Pink’.
• Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty who questions the credibility of the Net Promoter® Score customer advocacy metric.

You can listen to these and other informative CM podcasts here.

Spreading the word
Here are some CM-relevant events you may be interested in attending:

ad:tech London
26-27 September 2007
CM coordinator Justin Kirby is moderating the ‘Listen up: managing and measuring the Conversation Economy’ panel at 11.45am on day one.

Marketing Week WOM Conference
16-18 October 2007, London
Justin is co-chairing day one.

Stratégies Magazine’s Buzz The Brand Conference
17 October 2007, Paris

Virtual Worlds Forum
24-25 October 2007, London

If you’re an event organiser looking for help promoting a CM-related event or getting specialist speakers to submit proposals, please email us.

This entry was posted on Friday, September 21st, 2007 at 10:25 am and is filed under newsletter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.