Series 2, Mark Rogers Interview, September 2007
Mark Rogers, CEO of buzz monitoring specialists Market Sentinel, features in this exclusive new podcast interview.
We hear about Mark’s digital background at the BBC and Amazon, then we discuss Market Sentinel’s approach to measuring brand advocacy and detraction online - and how this has been influenced by Fred Reichheld’s work and the Net Promoter® Score. We also talk about the drivers that influence positive and negative conversations, and how citation analysis is used in order to rank brand reputation.
Mark Rogers Episode 1
Mark Rogers Episode 2
July 4th, 2008 at 4:01 pm
Who can argue with that? Certainly not me.
October 2nd, 2010 at 12:28 am
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October 31st, 2010 at 7:14 pm
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