Mark Rogers, CEO of buzz monitoring specialists Market Sentinel, features in this exclusive new podcast interview.

We hear about Mark’s digital background at the BBC and Amazon, then we discuss Market Sentinel’s approach to measuring brand advocacy and detraction online - and how this has been influenced by Fred Reichheld’s work and the Net Promoter® Score. We also talk about the drivers that influence positive and negative conversations, and how citation analysis is used in order to rank brand reputation.

Mark Rogers Episode 1

Mark Rogers Episode 2

This entry was posted on Friday, September 14th, 2007 at 10:59 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.