Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview .
Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter® Score.

We then focus on whether or not online word of mouth is worth listening to, what people actually talk about online and how analysis of these conversations can be applied practically to businesses’ Service Innovation and New Product Development.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (4.17MB)

Download m4a file (2.92MB)

Episode 2

Download mp3 file (4.84MB)

Download m4a file (3.39MB)

Episode 3

Download mp3 file (3.47MB)

Download m4a file (2.43MB)

This entry was posted on Friday, August 24th, 2007 at 12:27 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.