This exclusive new podcast interview is with women’s market expert Andrea Learned, the founder of Learned on Women and co-author of ‘Don’t Think Pink’.

Andrea talks about how marketing to both women and men is changing as we move from the Information Age to a ‘conceptual age’ which has a more holistic, feminine approach to communication. She discusses avoiding gender stereotypes in women-oriented marketing, and elaborates on the role that passions now play in corporate narrative - the route to your customers’ hearts (rather than their rational or analytical minds) being through their passions.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (4.17MB)

Download m4a file (2.92MB)

Episode 2

Download mp3 file (4.84MB)

Download m4a file (3.39MB)

Episode 3

Download mp3 file (3.47MB)

Download m4a file (2.43MB)

This entry was posted on Friday, August 17th, 2007 at 9:04 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.