Professor of Marketing Tor W Andreassen, PhD, explains the findings of his recent online word of mouth research in relation to service innovation and new product development.

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Tor W Andreassen, Professor of Marketing at BI Norwegian School of Management, features in this exclusive new podcast interview .
Tor discusses his academic work in customer (dis)satisfaction, branding, customer loyalty - and, most recently, online word of mouth and the controversy surrounding the validity of the Net Promoter® Score.

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Our research shows that marketers seem to be struggling with the adoption of word-of-mouth (WOM) business strategies. We examine the importance of WOM to business growth and explain what marketers should be doing in today’s edition of iMedia Connection.

Women’s market expert Andrea Learned explains the rise of the conceptual age of marketing communication, and provides vital pointers about marketing to women.

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This exclusive new podcast interview is with women’s market expert Andrea Learned, the founder of Learned on Women and co-author of ‘Don’t Think Pink’.

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Loyalty expert and author Tim Keiningham of IPSOS puts the Net Promoter Score in the dock in this exclusive new podcast interview.

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Customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, challenges the validity of the Net Promoter® Score in this exclusive new podcast interview.

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