Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. He reveals how experiential marketing goes well beyond events marketing, encompassing the overall customer experience of a brand, and how important the role of narrative is in experiential marketing. He also discusses where experiential marketing is heading.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (5.32MB)

Download m4a file (3.73MB)

Episode 2

Download mp3 file (3.96MB)

Download m4a file (5.66MB)

This entry was posted on Friday, July 27th, 2007 at 10:00 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.