Series 2, Alain Samson Interview, July 2007
Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score’s strengths and weakness, and looks at how research into advocacy and co-creation could be aligned.
Download the podcast in m4a or mp3 formats below.
PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.
MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.
Episode 1
Download mp3 file (3.25MB)
Download m4a file (2.27MB)
Episode 2
Download mp3 file (3.62MB)
Download m4a file (2.54MB)
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