Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score’s strengths and weakness, and looks at how research into advocacy and co-creation could be aligned.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (3.25MB)

Download m4a file (2.27MB)

Episode 2

Download mp3 file (3.62MB)

Download m4a file (2.54MB)

This entry was posted on Monday, July 16th, 2007 at 12:49 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.