This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny.

We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (512MB)

Download m4a file (3.58MB)

Episode 2

Download mp3 file (4.45MB)

Download m4a file (3.11MB)

Episode 3

Download mp3 file (2.73MB)

Download m4a file (1.91MB)

This entry was posted on Friday, July 13th, 2007 at 10:13 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.