Our exclusive new podcast interview with experiential marketing expert Erik Hauser of Swivel Media is now available.

Find out more and download the podcast here.

Our third exclusive podcast interview this month is with Erik Hauser, Founder of experiential marketing agency Swivel Media and The Experiential Marketing Forum. Erik tells us how his interest and expertise in experiential marketing developed. (more…)

We present an exclusive interview with independent research consultant and social/consumer psychologist Alain Samson who gives you the inside track about advocacy, co-creation and the Net Promoter Score.

Find out more and download the free podcast here.

Our second exclusive podcast interview this month is with Alain Samson, an independent research consultant and social/consumer psychologist at the London School of Economics. He discusses how his academic background in social/consumer psychology has shaped his word-of-mouth research, particularly advocacy. He also reveals his research findings about the Net Promoter Score’s strengths and weakness, and looks at how research into advocacy and co-creation could be aligned.

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Our latest exclusive interview is with Alternate Reality Gaming expert Joseph Matheny who is also the CTO of Mediatrust.

Find out more and download the podcast here.

This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny.

We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust.

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Our ongoing online research reveals what players in the CM industry think about Prediction 5: Managing and avoiding negative word of mouth (WOM), online and offline, will be an increasingly important area in connected marketing.

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Here is the feedback from CM industry pundits to Prediction 4 in our ongoing online research, which stated: Buzz, viral and word of mouth marketing will be merged into the wider marketing mix, with online viral marketing adopted and integrated within advertising, word of mouth within promotions and buzz within PR.

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The international Viral + Buzz Marketing Association (VBMA) has launched a new private business network.

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