We interview communications expert Lois Kelly who is the CEO of Foghound and author of ‘Beyond Buzz:The Next Generation of Word of Mouth Marketing’.

Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. She explains how brands can embrace the art of “conversational” marketing and get out of the rut of the old marketing and communications model.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (4.73MB)

Download m4a file (3.31MB)

Episode 2

Download mp3 file (5.68MB)

Download m4a file (3.97MB)

This entry was posted on Wednesday, June 27th, 2007 at 9:41 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.