In late 2005, we made 10 predictions about the future of CM in our book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. We’ve been asking CM industry luminaries to help us review and update those predictions for 2007.

Read the predictions and submit your own views here.

Get a taster of the current feedback on the right. We’re compiling and writing reports for all the results on an ongoing basis. You can already read more in-depth results to date about:

Prediction 1: Strategy, Promotion, Innovation
Prediction 2: ROI metrics
Prediction 3: WOM tracking research results
Prediction 4: Who owns CM?
Prediction 5: Negative WOM

This entry was posted on Wednesday, June 6th, 2007 at 7:19 am and is filed under research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.