Listen to our latest exclusive interview, an expert insight into conversational marketing from Lois Kelly, author and CEO of communications consultancy Foghound.

Find out more and download the podcast here.

We interview communications expert Lois Kelly who is the CEO of Foghound and author of ‘Beyond Buzz:The Next Generation of Word of Mouth Marketing’.

Lois tells us her own story then delves into her book and talks about where she sees word-of-mouth marketing heading. (more…)

In late 2005, we made 10 predictions about the future of CM in our book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. We’ve been asking CM industry luminaries to help us review and update those predictions for 2007.

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