Archive for May, 2007

PREDICTION 3 RESEARCH RESULTS: WOM TRACKING

Monday, May 21st, 2007

In our ongoing online research, we asked CM industry luminaries to submit their views about CM Prediction 3 which stated: Word-of-mouth tracking will become a key metric in brand tracking market research. Here are the main points they have made to date.
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PREDICTION 2 RESEARCH RESULTS: ROI METRICS

Monday, May 21st, 2007

Read the topline results from feedback about our second prediction from our ongoing online research into the development and future of connected marketing (CM).
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PREDICTION 1 RESEARCH RESULTS: PROMOTION VS INNOVATION

Friday, May 18th, 2007

We’ve compiled the first round of results from our ongoing online research into the development and future of connected marketing (CM).

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CULTURE BUZZ INTERVIEWS JUSTIN KIRBY

Thursday, May 10th, 2007

Culture buzz

Emmanuel Vivier, co-founder of viral & buzz agency Culture-Buzz.com, interviews Connected Marketing (CM) specialist Justin Kirby about the definition of CM, how CM practices compare between countries and how it will evolve further.

Click here to view the podcast.


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