Series 2, Professor Frank T. Piller Interview, April 2007
Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies’ manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more.
As Chair Professor of Management at the Technology & Innovation Management Group of RWTH Aachen University in Germany, and founding faculty member of MIT’s Smart Customization Group in the US, Frank’s research focuses on value co-creation between businesses and customers, and the business interface between innovation management, operations management and marketing.
We discuss his academic and consultancy work, including European versus US adoption of mass customisation and open innovation strategies, best practice, his latest user manufacturer research, and general recommendations about how businesses can embrace these approaches and how they can be practically applied to society, rather than only to business.
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Episode 1
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Episode 2
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Episode 3
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