We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, tells us why Europe is lagging behind the US in trend innovations, and discusses Trendwatching.com’s plans for the future.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’.

Episode 1

Download mp3 file (5.11MB)

Download m4a file (3.58MB)

Episode 2

Download mp3 file (5.35MB)

Download m4a file (3.74MB)

This entry was posted on Wednesday, April 25th, 2007 at 6:38 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.