John Cass wrote “Strategies and Tools for Corporate Blogging”. He is a research fellow and advisory board member for the Society of New Communications Research.

This exclusive interview talks about the findings of his research into corporate blogging, including strategies and tools used, examples of best practice, why businesses need an open dialogue with their stakeholders, and the internal impact of blogging. John also gives us his views on blogging as a marketing rather than advertising approach to communication, the use of blogs for customer acquisition versus retention, and where the corporate blogging market is heading.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.
MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’

Episode 1

Download mp3 file (5.21MB)

Download m4a file (3.65MB)

Episode 2

Download mp3 file (4.09MB)

Download m4a file (2.86MB)

This entry was posted on Wednesday, April 18th, 2007 at 9:04 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.