This exclusive interview is with Professor Frank T. Piller, an academic and consultant specialising in mass customisation and open innovation in Europe and the US.

Find out more and download the podcast here.

Professor Frank T. Piller is an academic and consultant specialising in mass customisation and open innovation. These business approaches connect customers to companies’ manufacturing processes, enabling customers to interact directly with the company, from simply checking order status to making decisions about product configuration and more.

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Justin Kirby and Paul Marsden will be on the Brands Reignited panel “Viral and Word-of-Mouth Marketing” at 4.15pm on Wednesday May 2nd during the Internet World show at Earl’s Court in London. More details here.

Check out our latest exclusive interview, a discussion about trendspotting with Reinier Evers, founder of independent consumer trend firm Trendwatching.com.

Download the podcast here.

We get inside the head of Reinier Evers, founder of independent consumer trend firm Trendwatching.com. Reinier talks about the difference between fads and trends, reveals key and emerging consumer trends, explains how to set up an internal trend unit within a business, (more…)

Our second exclusive corporate blogging interview discusses research findings including uses, strategies and tools with John Cass, research fellow and advisory board member for the Society of New Communications Research.

Download the podcast here.

Listen to our insightful discussion about the importance of developing corporate narrative with Annette Simmons, author of “Whoever Tells the Best Story Wins”.

Download the podcast here.

John Cass wrote “Strategies and Tools for Corporate Blogging”. He is a research fellow and advisory board member for the Society of New Communications Research.

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This exclusive interview discusses corporate storytelling with Annette Simmons, President of Group Process Consulting. Annette wrote “The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling”, “A Safe Place for Dangerous Truth: Using Dialogue to Overcome Fear & Distrust” and “Territorial Games: Understanding and Ending Turf Wars at Work”.

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The Guardian newspaper Blogs Editor Kevin Anderson and well-known UK blogger and social media consultant Suw Charman discuss key aspects of corporate blogging in a new podcast available now.

Download the podcast here.