Our third exclusive interview in Series 2 features Suw Charman, a social software consultant, writer and one of the UK’s best-known bloggers, and Kevin Anderson, Blogs Editor for The Guardian newspaper in the UK.

We discuss many aspects of business blogging, including: how it is used to created a two-way dialogue with your audience; how businesses can gain insight from consumer conversations; how participation requires resource and commitment; the cultural changes required to incorporate blogging successfully into your business; and how corporate blogging in the Europe and the UK compares to that in the US.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’

Episode 1

Download mp3 file (5.3MB)

Download m4a file (3.7MB)

Episode 2

Download mp3 file (7.9MB)

Download m4a file (5.6MB)

Episode 3

Download mp3 file (7.9MB)

Download m4a file (5.6MB)

This entry was posted on Friday, March 30th, 2007 at 12:19 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.