This new series of exclusive interviews is kicked off by an introduction to the power of corporate storytelling by San Francisco-based branding expert Greg Galle.

Greg discusses how storytelling is integral to the way we communicate, and how it’s becoming an increasingly important consideration within the brand development process. He reveals how the process of corporate storytelling is just as much about the self-actualisation of a business and its process of change, as it is about branding.

Download the podcast in m4a or mp3 formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’

Episode 1

Download mp3 file> (5.3MB)

Download m4a file (3.7MB)

Episode 2

Download mp3 file (7.9MB)

Download m4a file (5.6MB)

This entry was posted on Thursday, March 29th, 2007 at 12:08 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.