The second in a new series of exclusive interviews introduces community-orientated communications by UK-based Engagement Marketing specialist Alan Moore, founder of SMLXL and co-author Communities Dominate Brands.

Alan argues that community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will connect with their audiences. Alan how the new paradigm requires a multidisciplinary strategic approach, which has an impact on the pace of change particularly in Europe.

Download the podcast in m4a or mp3 formats below.

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Episode 1

Download mp3 file (5.3MB)

Download m4a file (3.7MB)

Episode 2

Download mp3 file (7.9MB)

Download m4a file (5.6MB)

This entry was posted on Thursday, March 29th, 2007 at 12:13 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.