Exclusive interview with the Co-creative Director of Buzz@Euro RSCG in New York.

Schuyler is an expert in buzz marketing innovations and emerging trends. She reveals how consumers now focus on their ‘pop life’ rather than real life; how trendspotting can help brands create buzz; how brands can buy their way into the glamorous life and still look like they’ve been invited to the party rather than bought their way in; her opinions about the backlash against buzz marketing; how buzz marketing can play a complementary role with above-the-line advertising; and more.

Download the podcast in mp4 (15.1MB) or mp3 (13.7MB) formats below.

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Download mp3 file

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This entry was posted on Sunday, January 29th, 2006 at 11:53 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.