Series 1, Schuyler Brown Interview, January 2006
Exclusive interview with the Co-creative Director of Buzz@Euro RSCG in New York.
Schuyler is an expert in buzz marketing innovations and emerging trends. She reveals how consumers now focus on their ‘pop life’ rather than real life; how trendspotting can help brands create buzz; how brands can buy their way into the glamorous life and still look like they’ve been invited to the party rather than bought their way in; her opinions about the backlash against buzz marketing; how buzz marketing can play a complementary role with above-the-line advertising; and more.
Download the podcast in mp4 (15.1MB) or mp3 (13.7MB) formats below.
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