Exclusive interview with the opinion leader marketing research and product seeding trials expert who has a PhD in social contagion.

Paul discusses the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. He ends by discussing the economics of buzz and how consumer advocacy has been proven to drive business growth.

Download the podcast in mp4 (17.5MB) or mp3 (14.4MB) formats below.

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Download mp3 file

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This entry was posted on Sunday, January 29th, 2006 at 12:05 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.