Exclusive interview with author and marketing consultant Martin Oetting who researches word of mouth, viral and buzz marketing at ESCP-EAP European School of Management (Berlin).

Martin provides an overview of connected marketing tactics, techniques and issues, including consumer empowerment, ethics, definitions, measuring ROI, delivering experiences that exceed expectations, and more. He also reveals his predictions for the future of connected marketing both in Germany and globally.

Download the podcast in mp4 (22.4MB) or mp3 (18.5MB) formats below.

PC USERS: Right click on button below, choose ‘Save Target as…’ to download the file.

MAC USERS: Click and hold down button below, choose ‘Download Link to Disk’

Download mp3 file

Download mp4 file

This entry was posted on Sunday, January 29th, 2006 at 12:01 pm and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.