Exclusive interview with the Director of Knowledge Development at Burson-Marsteller, New York.

Idil specialises in interactive marketing and custom research. Quoting study data and examples, she discusses the enormous influence of online opinion leaders, why they are so important for marketers to target, and how companies can best identify and reach them.

Download the podcast in mp4 (16MB) or mp3 (18.3MB) formats below.

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Download mp3 file

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This entry was posted on Sunday, January 29th, 2006 at 11:32 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.