Series 1, Graham Goodkind Interview, January 2006
Exclusive interview with the founder and chairman of Frank PR, one of the UK’s fastest-growing public relations consultancies.
Graham is an expert in buzzworthy PR. He discusses how good PR campaigns not only generate media coverage, but also stimulate word of mouth by getting people talking. He looks at the impact that user generated media will have on the way PR ignites consumer conversations; how traditional PR measurement doesn’t go far enough to prove the success of campaigns; and how to conduct B2B PR. He also reveals Frank PR’s Talkability? process and gives us his predictions for the future of buzzworthy PR.
Download the podcast in mp4 (18.4MB) or mp3 (16.8MB) formats below.
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