Exclusive interview with the author of the bestselling book, Anatomy of Buzz

Emanuel reveals how businesses should deal with the rise of user-generated media such as blogs; why marketers should never confuse influencers with happy customers; why there is growing interest from advertisers in word of mouth marketing; and more.

Download the podcast in m4a (16MB) or mp3 (19.2MB) formats below.

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Download mp3 file

Download m4a file

This entry was posted on Thursday, December 29th, 2005 at 10:44 am and is filed under podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.